Successful Engineering Design Strategies

You may have read about Toyota’s announced focus on hydrogen fuel-cell powered automobiles.

This is a win, win, lose strategy (for Toyota, for those of us who like to live on this planet, but maybe not for manufacturers of home generators).

The thing is, it seems that if you were to have one of the proposed Toyota cars, you could, providing you don’t need to drive off anywhere with that car, power up essential services at your home for a couple of days.

Clearly this hypothesis needs to be tested but if the promise is kept, small home generators are going to be a lot harder to sell than currently.

My point re engineering design in general is you need three (3) designs:

  1. The one you have in production
  2. Another, under test, that you could roll out fairly quickly.
  3. A disruptive design, in concept or on the drawing board, with the potential to sideline your designs 1 and 2.

No guarantee, of course, you won’t be leapfrogged by one of your current competitors.

The reality here is you might stand a greater chance of being leapfrogged by an organization that currently is not one of your competitors or by an organization that does not yet exist.

If this causes you not to sleep at night, read more of my blog articles.

My close friends maintain they are a sure remedy for insomnia.



Management consultant and process control engineer (MSc EE) with a focus on bridging the gap between operations and strategy in the areas of critical infrastructure protection, connect-the-dots law enforcement investigations, healthcare services delivery, job shop manufacturing and b2b/b2c/b2d transactions. (C) 2010-2018 Karl Walter Keirstead, P. Eng. All rights reserved. The opinions expressed here are those of the author, and are not connected with Jay-Kell Technologies Inc, Civerex Systems Inc. (Canada), Civerex Systems Inc. (USA) or CvX Productions.
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