Paul raises some excellent points!
Did you know that fifty-percent of patients who have selected a provider will seek a second opinion? That means that fifty-percent of the people who chose your hospital will want information from another hospital or physician. It also means that fifty-percent of the people who chose a hospital other than yours will be seeking a second opinion, which means many of them will be contacting your institution.
However you do the math, seeking a second opinion means that over the course of the year your hospital will be hearing from as many as tens of thousands of people seeking a second opinion. And what is the question they are really trying to answer? They are trying to answer the question—should I buy my healthcare for this situation from your hospital?
For a moment, let’s consider the officer of the Chief Financial Officer. That person’s job is to make…
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