Buy None, Get One Free

We are all familiar with the TV ads where you see some “innovative” gadget for sale at what appears to be a ridiculously low price.2013-01-27_2234

Hmm, do I need a gadget that does this?

Perhaps at this price it really does not matter whether I need the gadget. Or, whether it will actually work.  

Think about how much money I am saving!

But wait. . . . .  If I call now, I can get, not one, but two, for the same price.  All I have to do is call within next few minutes to place my order (the offer will expire soon), or go to the vendor web site and place my order.

If you go for the pitch, you are now on the vendor’s “slippery slope”.

The glitch comes when you get to the Confirm Your Order button after filling in a form. Only then do you discover how much “shipping and handling” costs. If you do the math, the only logical explanation is either the vendor is very far away or maybe they have yet to automate their order-to-shipping workflow.

Not so much of a deal after all, right?

How about this?

Buy None, Get One Free, No Shipping or Handling Charges”.

What’s the catch?

  1. You have to be a management consultant. Free for you, not free for others.
  2. You have to believe in contributing to your client’s value stream.
  3. You have to get up to speed on a process design/mapping software suite called CIVER-SUPPLIER™ (free to you, not free to your clients, should they decide they want it to manage their day-to-day operations following completion of your consulting engagement).

OK, what do I get?

You get a software suite that allows you to facilitate the mapping out of processes with your clients.  You will be able to do this in real time, in front of your clients. And, the software will immediately compile the process maps so that you and your client can “model” the processes.

If you take the trouble to park images of the forms at steps that are likely to be used to record data along these processes, when you “piano-play” a compiled process in front of your client, improvements to the process will become much more readily apparent compared to you both staring at a paper process map.

Ooooops!   if processes can be developed faster and yield more useful results, doesn’t this mean I will be in/out of my consulting engagements a lot faster?  All this means is the  ‘feast/famine” cycles are going to have higher frequencies. Never mind better value to the client.

Not so, because what is going to happen as the client sees you using our software, they will ask if the software you are using could be used to run their day-to-day operations.  The answer is usually yes, but they will need you to go through the implementation process and so your revenue will increase, not decrease.

Got it?

All you have to do is pick up the phone to get your free copy of CIVER-SUPPLIER, and get introduced to BPM.

The number to call is  USA (800) 529 5355 or 1 + 450 458 5601 elsewhere.  Ask about CIVER-SUPPLIER™ for management consultants.

Now, if it’s late in the evening try to get some sleep – don’t think about how much more business you can get by partnering with Civerex.

Actually, it’s not a partnership, we charge you nothing for the software, and there is nothing to ship, all you have to do is download it. You may need a few hours of mentoring with us on the software.  The alternative is more hours on your own figuring out how to make best use of the software.

By the way, in case you are wondering, all of the consulting fees you charge to your clients are yours to keep, 100%.

And, we don’t want/expect you to sell or promote our software. Basically, it sells itself.

Buy None, Get One Free... no charges, no fees, no slippery slopes, no sales reps who will call and harass you.


Management consultant and process control engineer (MSc EE) with a focus on bridging the gap between operations and strategy in the areas of critical infrastructure protection, connect-the-dots law enforcement investigations, healthcare services delivery, job shop manufacturing and b2b/b2c/b2d transactions. (C) 2010-2018 Karl Walter Keirstead, P. Eng. All rights reserved. The opinions expressed here are those of the author, and are not connected with Jay-Kell Technologies Inc, Civerex Systems Inc. (Canada), Civerex Systems Inc. (USA) or CvX Productions.
This entry was posted in Adaptive Case Management, Business Process Improvement, Customer Centricity, Database Technology, Decision Making, Process Mapping, Productivity Improvement, Uncategorized and tagged . Bookmark the permalink.

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